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Chatbot identifies dog breed by photo and gives nutritional advice

Chatbot "VKontakte"

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ABOUT

Client

Purina is a subsidiary of Nestle, a pet food manufacturer.

Task

To create a VKontakte chatbot for the participants of the Purina «21 days» program, which will help dog owners transfer their pets to new food, evaluate the quality of nutrition.

The bot tells how to feed the dog, gives advice and discounts, informs, and maintains interest in the program.

Development process

01/

Step 01

We studied the knowledge base of the Purina contact center, selected popular queries.

Step 02

Step 03

Step 04

We integrated
the «VKontakte» chatbot with the Purina CRM system.

Step 05

Step 06

Testing, debugging.

We connected a chatbot, launched a promo.

Scripted Purina product recommendations matrix.

We integrated a neural network that recognizes the breed with a chatbot.

Key features

02/

Recognizes the breed
of a dog from a photo

Asks about the dog's health regularly

Gives advice via email
and push notifications

How chatbot works

03/

the user writes to the bot «participate» and provides their name and email

The bot sends to e-mail a coupon for a discount when buying feed

User uploads
a photo of his dog

The bot determines
the breed of the animal, specifies the age
and nickname

The user confirms
that he wants
to participate
in the promo program

Bot offers dog food program, connects to newsletter

Technologies

04/

We used two of our products to develop this skill.

Simple and convenient platform for developing chatbots, voice assistants and contact center automation systems.

zDialog

AI service for chatbots analytics. Allows you to conduct a deeper analysis of human-robot dialogues and get a more accurate assessment of the effectiveness of the bot.