Giftery gift card
A girl opens a box with a gift

GIFTERY app for the services of the Sber Salute

giftery logo

Customer

GIFTERY is a service for the sale and instant delivery of gift certificates that unites many brands on a single resource

Solution

We have created a convenient conversational bot GIFTERY, which shows the assortment, accepts the order and payment, and also helps with delivery at the right time and to the right place
Enter the Sber's ecosystem Salute. This is a family of voice assistants that save the customer's time

Task

How we did it

01/

Step 01

We have developed a very detailed scenario of communication with the customer

Step 02

Integrated with the Giftery API

Step 03

Made a shopping cart that saves the customer's choice to continue the purchase later

Step 04

Optimized the selection and payment process with the help of Sber components, visualized everything
02/

Challenges we are facing

Problem

Solution

During development , it is necessary to lay down three different communication manners at once: both in the text for each of the possible dialogues, and in the voice acting of all the characters.
There are three virtual assistants in the Salute app: Athena, Sber and Joy. Everyone has their own character, voice and manner of communication. The user can choose with whom it is more pleasant for him to have a dialogue.
03/

What can GIFTERY do

make the purchase convenient
respond in detail to customer requests
buy and give certificates at the date and time appointed by the customer
find the necessary certificates by search query, not just by catalog

Lead time

04/
>3 months
A team of four people, despite the difficult moderation process in Sber Salut

Technologies

Flexible service for the development of dialog systems

zDialog

A platform for collecting analytics in live mode

OneDash

05/
Unified app development platform for Salyut assistants

SmartMarket Studio

Interesting fact

GIFTERY after launch became the best new application according to SberBank Salyut, and the rating from users was — 5 stars

Project team

06/
Ivan Starkov
Alexey Sherchenkov
Alexey Zelenov
Anastasia Lisovaya
Project manager
Team leader
Backend developer
Voice Interface Designer

Contact us