The Coty company is exclusive distributor of well-know and globally accepted brands: Calvin Klein, Cerruti, David Beckham, Vera Wang, etc.
The main idea is to implement the personalised perfume selection mechanic in order to make product search more convenient and simple in online store of perfumes and cosmetics.
«The perfume advisor» is the skill for Alice. Intelligent voice assistant can suggest to the user present options, included photos with short description.
Way work of skill
«Alice, begin the skill «Perfume advisor»
Alice ask some questions about recipient of the present.
budget for buying
Bot sends the suitable card product in chat
If user does’t like the product, Alice will show other options.
If user approves the product, he will click link and buy the perfume.
Initially the project was dedicated to «gender events» such as International Women’s Day or Fatherland Defender’s Day. The customer added the second script, this is search for a personal perfume one year later. This option has become more popular than being perfume as gift.
Timeline for the finalisation
September – November, 2019
November, 2019 – March, 2020
December, 2020 – March, 2021
The first flight
Challenges of the project:
The perfumes have a foreign names, mainly on French and Italian.
The description of the perfume also has a lot of unusual words, for instance, makes of the exotic fruits.
Alice most likely to makes mistakes in accent and pronunciation.
Although we often looked at the dictionary to understand what it’s about.
We wrote in Cyrillic each name, that synthesised voice response was more or less natural.
Of course, it mast have looked strange in text form. Despite this, Alice began to sound more convincing.
We’ve taught Alice to pronounce complex foreign names of perfume
More than 35 thousands of people benighted from Alice’s skill during the autumn, 2021 — spring, 2021
We used our’s own services:
This is the framework for creation universal dialogue systems. Chat-bots emerge here with the artificial system of computer vision.
Analytic service of dialogue systems. This provides detailed information about voice assistants’s, chat-bots’s, call centres’s work in live mode.