Interactive tales about OmNom for a smart box from «Sber»
App for SberBox
Clients
ZeptoLab is a mobile game developer, creator of the popular Cut the Rope game.
Tasks
Create an application with fairy tales and interactive elements for the SberBox smart box, which will help the child fall asleep faster.
Application character
OmNom is the protagonist of Cut the Rope.
SberDevices is a subsidiary
of «Sberbank». Produces «smart» devices and services.
of «Sberbank». Produces «smart» devices and services.
Main information
01/
In the application, you can not only watch cartoons, but also complete tasks and answer the questions
of the narrator Sonya.
of the narrator Sonya.
Project concept
Child says:
How it works
02/
«OmNom, it's time to sleep»
SberBox launches the application
Child chooses a fairy tale
and answers Sonya's questions, for example
«What did the Queen do to OmNom?»
At the end of the fairy tale, Sonya sends the child to sleep
Additional options
03/
01
The child can either answer interactive questions or press a button on a remote control.
03
Sonya asks the child's name when starting
the program
and "remembers" it
the program
and "remembers" it
02
The Sber voice interface is used for speech recognition.
04
There are in app purchases through Sberbox library where users can acquire new fairy tales
How does the application look like
04/
OmNom welcomes the child
During a pause, multiple choice questions appear on the screen
OmNom's thoughts appear in the clouds
When choosing the correct answer, OmNom blinks and waves his paw
Development
05/
Step 01
Created application scripts
Step 02
Step 03
Step 04
Developed the design
Step 05
Step 06
Created a layout of the application
Step 07
Added fairy tales from ZeptoLab
to the application
to the application
Integrated the application with the Sberbank platform
Wrote the texts of fairy tales
Voiced fairy tales with stunt doubles
We did all creative work ourselves ;)
If the application does not recognize the child's name, Sonya simply refers to the child as «baby»
Interesting fact
Voice acting process
06/
All dialogues and cartoons are voiced by the dubbing actress Eliza Martirosova
Ellie, the heroine of the computer game The Last of Us, also speaks in her voice.
Difficulties faced
07/
01
Problem
Children often take out illegible, not necessary and distracting
Decision
We taught the service to ask the child again
02
Problem
At the start, there was no specific technical task - only concepts and disparate ideas
Decision
We made a list of user stories, on the basis of which the customer formulated the technical task
03
Problem
SberBox is a new platform, we didn't know how to work with it
Decision
We were helped by the teams SberDevices and ZeptoLab
04
Problem
We didn't know how to draw in the ZeptoLab style
Decision
Found experienced artist who have mastered the program
Project team
08/
Content created by
Art Director
Angelina Kazakova
Illustrator
Tatiana Kulakova
Copywriters
Konstantin Simonov
Tatiana Popova
Sonya's voice
Eliza Martirosova
Audio recording and editing
Studio audio-production.ru
Developed by
Project Manager
Ivan Starkov
Technical Director
Sergey Verentsov
Backend Developers
Alexey Sherchenkov
Anton Kapridov
Frontend developer
Daniil Bederdinov
Analyst
Anna Marashova
Project Manager
Ivan Starkov
«If the child is intrested in OmNom cartoons, they will be thrilled by this application»
Quote
Ivan Starkov
Project manager
Interesting fact
09/
1100
recognized by voice assistant Sonya
names
Outcome
10/
We were the first to start developing the Sberbank project on its own platform
The project turned out to be very creative. We wrote the text for fairy tales, did the dubbing, came up with the design and layout.
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