Chatbot identifies dog breed by photo and gives nutritional advice

Chatbot "VKontakte"

Женщина с собакой, девушка с собакой
Purina собаки
Purina logo

Client

Purina is a subsidiary of Nestle, a pet food manufacturer.

Task

To create a VKontakte chatbot for the participants of the Purina «21 days» program, which will help dog owners transfer their pets to new food, evaluate the quality of nutrition.
Purina logo
The bot tells how to feed the dog, gives advice and discounts, informs, and maintains interest in the program.

Development process

01/
Step 01
We studied the knowledge base of the Purina contact center, selected popular queries.
Step 02
Step 03
Step 04
We integrated
the «VKontakte» chatbot with the Purina CRM system.
Step 05
Step 06
Testing, debugging.
We connected a chatbot, launched a promo.
Scripted Purina product recommendations matrix.
We integrated a neural network that recognizes the breed with a chatbot.

Key features

02/
Recognizes the breed
of a dog from a photo
Asks about the dog's health regularly
Gives advice via email
and push notifications

How chatbot works

03/
The user writes
to the bot «Participate», indicates his name and e-mail
The bot sends to e-mail a coupon for a discount when buying feed
User uploads
a photo of his dog
The bot determines
the breed of the animal, specifies the age
and nickname
The user confirms
that he wants
to participate
in the promo program
Bot offers dog food program, connects to newsletter

Technologies

04/
We used two of our products to develop this skill.
Simple and convenient platform for developing chatbots, voice assistants and contact center automation systems.

zDialog

AI service for chatbots analytics. Allows you to conduct a deeper analysis of human-robot dialogues and get a more accurate assessment of the effectiveness of the bot.

OneDash

OneDash сервис
zDialog фреймворк

Interesting facts

05/
Dog nutrition programs vary according to breed and age.
Nutritional advice and mailing tips were provided by Purina experts.
We taught a chatbot to answer questions from Purina customers. For this, we used the knowledge base of the company's contact center.
If the bot does not know the answer, it offers
to switch the user
to the operator.

Some statistics

06/
people joined the program in a month
people signed up for the Purina newsletter

Results

07/
Our collaboration with Nestle began with the chatbot for Purina ONE:
With questions
about caring for cats.
Universal chatbot for Purina promo pages and main site.
Smart chatbot: replies to FAQ, uploads receipts, registers.

Purina quiz

Purina master bot

Purina Friskies

Project team

08/
Manager
Developer
Technical Director
Purina logo
Anton Shipov
Sergey Verentsov
Anton Kapridov

Our plans

09/
Launch new ad campaigns with interesting mechanics
Add information about cats to the bot knowledge base
Contact us