Chatbot in widget on Purina promo site and main site
Website widget
Project information
Customer
Related project
Advertising agency Mindshare for PURINA Friskies, a pet food manufacturer.
Purina Master Bot
A universal bot designed to reduce the hotline load for Purina's websites
Task
Create a chatbot on a promo website.
Audience
Owners of cats and dogs.
Chatbot purpose
Chatbot in the widget of the promo site, through which all communication and targeted actions go.
How chatbot works
User buys PURINA Friskies brand food
Quiz passes
Sends feedback link to chatbot
Receives a bonus check
Upload receipts to the chatbot on the client's promo website
Takes part in the drawing of gifts
Chatbot functions
Answer questions about promotions, check uploads, registration, Friskies products, and pet care.
Request communication with the operator.
Interesting fact
During the campaign, more than 20 000 checks were uploaded.
Development process
Step 05
Checking the script for operability
Step 06
Launching a chatbot in full-fledged mode
Step 03
Review analyst
Step 02
Automatic testing
Step 01
Preparing the script
Step 04
Testing with the Mindshare manager
Technologies
We used two of our products to develop this skill.
zDialog
OneDash
Simple and convenient platform for developing chatbots, voice assistants and contact center automation systems.
AI service for chatbots analytics. Allows you to conduct a deeper analysis of human-robot dialogues and get a more accurate assessment of the effectiveness of the bot.
Project team
Developer
Developer
Project Manager
Analyst and QA tester
Anton Kapridov
Lesha Sherchenkov
Anna Michnik
Sergey Verentsov
Other projects with Nestlé
Purina in Alice
Quiz with questions about grooming cats.
A chatbot that helps a dog transition to Purina One food
Purina One
Universal chatbot for Purina promo pages and main site.
Purina master- bot
Features of the project
Several companies were involved in this project at once:
Third party company audited the system for compliance with security standards.
Advertising texts were written by specialists from the marketing agency Mindshare.
We were responsible for the development of the chatbot.
The development of the promo site was outsourced.
Our plans
Further collaboration with Mindshare
Integration with WhatsApp
Great FAQ on the site
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