Chat-bot
Multifunctional bot for promo-company
Objective
To create the chat-bot to support the client’s promo-company.
The client has released the cans in pop-art style for limited edition of tea. Over next year, the company raffled prizes among the buyers of new tea.
The bot was supposed to help download receipts and focus on the promotion’s main topic – pop-art.
Way work
Chat bot has the two enter points
Vkontakte communities
Landing page
Chat-bot
The receipts verification system
User
CRM for customer
Customer’s analytic service
Bot functions
Registration of participants with confirmation by email
Loading receipts for participation in the promotion and draw of prizes
Responses to questions about promotion rules from the FAQ’s list
Small talk: responses to questions about pop-art and the brightest creators
Pop-art phone wallpaper download
How the user sees it
Chat-bot
VKontakte
Sign up
Loading and registration of receipt
Story about pop-art
Awarding prizes
Request for information about winning
Development phases
Copywriting and script
Bot development based on material received
Integration with receipts verification services
Integration with CRM that contains the data on promotion’s participants
Integration with inner customer’s analytic service
Beta-testing by customer and start
Interesting fact
«A few months after the end of promotion, we decided to collect analytics about participants via Vkontakte. We made distribution of notifications to one of the audience segments, wrote the script for high-speed mailing of up to 400 messages per day».
Anton Shipov
Project manager
Tools
zDialog
OneDash
The construction for creation multipurpose dialogue systems.
AI-service for analytics and collection of chat-bots statistics.
What did we learn?
Work with the major customer and extensive user base
Create the hight-speed service for fast broadcast
The challenges we faced with:
We have reseted the chat-bot on several occasions due to regular updating of the customer’s CRM-database.
Integration with the client’s CRM system took more time than planned.
Project team
Aydar Valeev
Developer, teamlead
Anton Shipov
Project manager
Ilgizar Murzakov
Teamlead
David Moiseev
Created Small talk, implemented FAQ
Alexey Kazantsev
Herman’s assistant
German Tarasov
Integration
with customer CRM
About numbers
The project required 3 months to complete: from preparation to project launch.
What’s next?
Implementation of self-learning bot
With the wide range of functions
Support for new customer’s promotions
In WhatsApp
New independent project
«Agyshonok» chat-bot for website, «VKontakte» communities and on «Agusha» WhatsApp channel
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