E-commerce
We increase the conversion from views to sales: shorten the user's path, introduce recommendation systems, automate communication
Tools
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Many things are easier to search by photo than by text description. The EORA service simplifies the selection of products in the marketplace and their search in the warehouse.
search for similar images
cases
A recommendation line in the product card
The "Find similar" option in the product card in the marketplace
A chatbot with computer vision in the messenger or on the website
Integrated photo search in the mobile app
Realization
get the consultation
How it works
In stock: an employee photographs the product without an article / box and uploads the picture to the application. The system searches through the database of product images and provides a list of links to the most similar products.
Advantages
Shortens the user's path on the site
Helps to identify "unnamed" goods in the warehouse
Improves recommendation systems of websites
Increases conversion from views to sales
Increases customer loyalty of the online store
recommendation system
Users don't always find what they need. For example, they like the appearance of the product, but are not satisfied with the price. The recommendation system of the site helps to increase the probability of purchase. It picks up products similar to what the person was looking for
cases
Personal recommendations in the chatbot, email newsletters
Recommendation line in the product card on the website
The "Find similar" option in the product card in the marketplace
Personalized recommendations line on the website
Realization
get the consultation
How it works
The user doesn't find the right product. He sees the line of similar products (the same color, but a different shape / brand / size) and doesn't leave the site, but continues to search — by automatic selection
Advantages
Shortens the user's path from viewing to buying
Increases sales through recommendations
Increases customer confidence in the brand/store
PERSONALIZED RECOMMENDATIONS
The recommendation system can take into account the preferences of a particular person. Personalized recommendations are based on an analysis of the behavior of user / group of users on the site.
cases
E-mail newsletter with a personal selection of products
The selection of recommendations in the chatbot
Section/landing page with personal offers
Recommendation feed on the website of the online store
Realization
get the consultation
How it works
The user chooses children's cosmetics. The system assigns user to the group of "young parents" and also offers him/ her to look at personal hygiene items for children, baby food, clothes, toys.
Advantages
Sales growth due to the supply of related products
Increase retention due to personal collections (by e-mail, in your personal account)
Increasing user loyalty through a "personal" approach
The automatic tagging systems
Sellers use tags in the description to facilitate product search. But tagging each product is long and difficult — especially if the store has thousands of items. This problem is solved by an automatic tagging system that analyzes the content of the image and describes it independently.
Integrated via API system on the website
Realization
get the consultation
Advantages
High productivity 24/7
Zero "human factor"
Detailed product descriptions
Unified tagging format
Convenient tag management system
The bigger the company, the more calls it receives. However, the bulk of the questions that customers ask are repeated. Automation allows you to reduce the workload on the contact center staff, leaving them to solve complex issues. Routine requests are processed by robots.
complex automation of contact centers
How it works
Many things are easier to search by photo than by text description. The EORA service simplifies the selection of products in the marketplace and their search in the warehouse.
Realization
get the consultation
cases
Widget with a chatbot on the site
Chatbots in social networks and messengers
The voice robot integrated into the client's call center system
Advantages
Reducing the workload of operators
Reducing the waiting time for a response (by phone, in social networks)
Improving the quality of consultations on complex issues
Omnichannel (the robot can "answer" both on the phone and in the messenger)
Improving customer feedback
Contact center employees need to keep in mind a large amount of information. Many people use paper tips or corporate directories, in order not to forget anything. A more modern and convenient solution is a prompter bot that listens to the conversation of the operator and gives hints to the operator
The operator assistance systems
Клиентский опыт улучшается,
так как оператор быстрее находит нужную информацию
так как оператор быстрее находит нужную информацию
get the consultation
cases
How it works
The client writes a question in the messenger on the company's website. While he describes his problem, the bot analyzes the text and gives the operator links to sections of the "knowledge base" where answers can be stored.
Integration of the service in the widget on the website, in the messenger
Realization
Advantages
Reducing the workload of operators
Reducing the processing time of requests
Professional support for operators (especially beginners)
Improving the customer experience
Yandex's Alice and voice assistants from the Sber family make performing routine functions more convenient. Voice assistants help to sell, advise, and conduct promotional campaigns in a playful way
The skills for voice assistants
cases
get the consultation
How it works
The company is launching a promotional campaign, which is supported by a voice assistant. By downloading the promo skill, the buyer can ask Alice about her conditions, register, participate, find out the results and specify the delivery address of the prize.
For virtual assistants from the Salyut ecosystem (Sber): application, devices SberBox, SberPortal, SberTime, TVs with OS Salyut TV
For Alice: the application "Yandex.Alice" in the browser, in "Yandex.Stations", in "Yandex.Navigator"
Realization
Advantages
additional channel for attracting customers
increase in sales by expanding the audience
increasing customer engagement through the informal approach
Flexibility in the implementation of business projects: voice assistant/ assistant plus interface solution
The bot can be responsible for the informational support of an entire promotional campaign. As in the case of the contact center, the bot can take over consulting on the FAQ, others simple functions (such as ticket verification), and pass difficult questions to the operator.
The automation of promotions
get the consultation
cases
A skill for a voice assistant: Alice or an assistant from Salyut
Chatbot inside the widget on the website, VKontakte, Telegram, WhatsApp and other social networks and messengers
Realization
Advantages
24/7 information support of the promo campaign
Presence in popular social networks, messengers
Collecting and storing user data for future communications
Integration of additional functions (for example, computer vision)
Simplicity and convenience (for example, it is easier to upload a check on VKontakte than on the website)
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